MSU Social Norms

Despite MSU's reputation of being a party school, statistics don't support this reputation.

MSU Social Norms, hosts the "Ducks Campaign" that was created by a group of Advertising students from a 2006 ADV 486 class. The movement was created to promote the idea of drinking safely and in moderation and to prove that MSU students were doing those exact things.

The Ducks Campaign is advertising statistics in a enjoyable and friendly manner. T-shirts and posters are posted around campus and given out to the students with various sayings and statistics.

MSU Social Norms has a Facebook page with this picture and many other images for the campaign.

The campaign maintains its success because of its casual approach to the idea of drinking. Instead of the typical approach of making drinking seem bad and less desirable, they help students learn how to drink safely.